We are delighted that you are interested in our company. Data protection is a particularly high priority for the management of EMC Home of Data GmbH. You can use the EMC Home of Data GmbH website without providing any personal data. However, if a data subject wishes to use specific services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to EMC Home of Data GmbH. Through this privacy policy, our company would like to inform the public about the type, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects about their rights.
As the controller, EMC Home of Data GmbH has implemented numerous technical and organizational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
Your data is collected when you provide it to us. This may include data that you enter in a contact form.
Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g., Internet browser, operating system, or time of page view). This data is collected automatically as soon as you access our website.
Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.
The privacy policy of EMC Home of Data GmbH is based on the terms used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
We use the following terms in this privacy policy, among others:
a) Personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
c) Processing
Processing means any operation or set of operations which is performed on personal data or on sets thereof, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or any other form of provision, alignment or linking, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
e) Profiling
Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without using additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for processing
The controller or controller responsible for processing is the natural or legal person, public authority, agency, or other body that alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of Member States, the controller or the specific criteria for his or her appointment may be provided for by Union law or the law of Member States.
h) Processor
A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
i) Recipient
Recipients are natural or legal persons, public authorities, agencies, or other bodies to whom personal data is disclosed, regardless of whether they are third parties or not. However, public authorities that may receive personal data in the course of a specific investigative task under Union law or the law of the Member States are not considered recipients.
j) Third party
A third party is a natural or legal person, public authority, agency, or other body other than the data subject, the controller, the processor, and the persons who, under the direct authority of the controller or the processor, are authorized to process personal data.
k) Consent
Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by such clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
The responsible party within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions with data protection character is:
EMC Home of Data GmbH
Elisabeth-Selbert-Str. 7
80939 Munich
Germany
Tel.: 089 30 90 580-0
E-Mail: info@emc-homeofdata.de
Website: www.emc-homeofdata.de
The data protection officer of the data controller is:
Mr. Steffen Uhlig
initiativ coaching + consulting
Am Steinbruch 1
09123 Chemnitz
Germany
Tel.: +49 172 3668436
E-Mail: datenschutz@emc-homeofdata.de
Any person affected may contact our data protection officer directly at any time with any questions or suggestions regarding data protection.
Cookies
The websites of EMC Home of Data GmbH use cookies. Cookies are text files that are stored on a computer system via an Internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.
By using cookies, EMC Home of Data GmbH can provide users of this website with more user-friendly services that would not be possible without the use of cookies.
Cookies enable us to optimize the information and offers on our website for the benefit of the user. As already mentioned, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, users of a website that uses cookies do not have to re-enter their access data each time they visit the website, as this is stored by the website and the cookie stored on the user's computer system. Another example is the cookie used in an online shopping cart. The online shop uses a cookie to remember the items that a customer has placed in their virtual shopping cart.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, it may not be possible to use all functions of our website to their full extent.
Collection of general data and information
The website of EMC Home of Data GmbH collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The following may be collected (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the subwebsites that are accessed on our website via an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to protect against attacks on our information technology systems.
When using this general data and information, EMC Home of Data GmbH does not draw any conclusions about the data subject. This information is required in order to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by EMC Home of Data GmbH on the one hand statistically and on the other hand with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.
Registration on our website
The data subject has the option of registering on the website of the controller by providing personal data. The personal data transmitted to the controller is determined by the input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be passed on to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal purposes attributable to the controller.
By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date and time of registration are also stored. This data is stored for the sole purpose of preventing misuse of our services and, if necessary, enabling the investigation of criminal offenses. In this respect, the storage of this data is necessary for the protection of the controller. This data will not be passed on to third parties unless there is a legal obligation to do so or the disclosure serves the purpose of criminal prosecution.
The registration of the data subject by voluntarily providing personal data serves the purpose of enabling the controller to offer the data subject content or services that, due to their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the data controller's database.
The controller shall provide any data subject with information on the personal data stored about them at any time upon request. Furthermore, the controller shall correct or delete personal data at the request or on the instruction of the data subject, unless there are legal obligations to retain such data. All employees of the controller are available to the data subject as contact persons in this regard.
Contact options via the website
In accordance with legal requirements, the website of EMC Home of Data GmbH contains information that enables you to contact our company quickly and directly, including a general email address. If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. This personal data will not be passed on to third parties.
Registration for our email newsletter
If you would like to receive the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of data, your email address, and its use for sending the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe. Data stored by us for other purposes (e.g., email addresses for the member area) remain unaffected by this.
Routine deletion and blocking of personal data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or if this is provided for by the European directive and regulation issuer or another legislator in laws or regulations to which the controller is subject.
If the purpose of storage no longer applies or if a storage period prescribed by European directive and regulation issuers or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
a) Right to confirmation
Every data subject has the right granted by European directives and regulations to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the controller at any time.
b) Right to information
Every person affected by the processing of personal data has the right granted by European directives and regulations to obtain, at any time and free of charge, information from the controller about the personal data stored about them and a copy of this information. Furthermore, the European directives and regulations grant the data subject the right to obtain the following information:
Furthermore, the data subject has the right to obtain information on whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information on the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.
c) Right to rectification
Any person affected by the processing of personal data has the right granted by European directives and regulations to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary statement, taking into account the purposes of the processing.
If a data subject wishes to exercise this right of rectification, they may contact a member of staff of the data controller at any time.
d) Right to erasure (right to be forgotten)
Any person affected by the processing of personal data has the right granted by European directives and regulations to request that the controller delete personal data concerning them without delay if one of the following reasons applies and provided that the processing is not necessary:
If one of the above reasons applies and a data subject wishes to have personal data stored by EMC Home of Data GmbH deleted, they may contact an employee of the controller at any time. The employee of EMC Home of Data GmbH will ensure that the deletion request is complied with immediately.
If the personal data has been made public by EMC Home of Data GmbH and our company is obliged to delete the personal data in accordance with Art. 17 (1) GDPR, EMC Home of Data GmbH shall take appropriate measures, including technical measures, taking into account the available technology and implementation costs, to inform other data controllers who process the published personal data that the data subject has requested the other controllers to delete all links to this personal data or copies or replications of this personal data, unless the processing is necessary. The employee of EMC Home of Data GmbH will take the necessary steps in each individual case.
e) Right to restriction of processing
Any person affected by the processing of personal data has the right granted by European directives and regulations to request that the controller restrict processing if one of the following conditions is met:
If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by EMC Home of Data GmbH, they may contact an employee of the controller at any time. The employee of EMC Home of Data GmbH will arrange for the processing to be restricted.
f) Right to data portability
Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising their right to data portability pursuant to Art. 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
To exercise the right to data portability, the data subject may contact an employee of EMC Home of Data GmbH at any time.
g) Right to object
Any person affected by the processing of personal data has the right, granted by European directives and regulations, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them on the basis of Art. 6 para. 1 lit. e or f GDPR. This also applies to profiling based on these provisions.
EMC Home of Data GmbH will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
If EMC Home of Data GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to EMC Home of Data GmbH processing their data for direct marketing purposes, EMC Home of Data GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them by EMC Home of Data GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the data subject may contact any employee of EMC Home of Data GmbH directly. The data subject is also free to exercise their right to object, in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.
h) Automated individual decision-making, including profiling
Every person whose personal data is processed has the right granted by European directives and regulations not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and that law provides for appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) is based on the data subject's explicit consent.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, EMC Home of Data GmbH shall take appropriate measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain human intervention on the part of the controller, to express his or her point of view, and to contest the decision.
If the data subject wishes to exercise rights relating to automated decisions, they may contact an employee of the controller responsible for processing at any time.
i) Right to withdraw consent to data protection
Any person affected by the processing of personal data has the right granted by European directives and regulations to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller responsible for processing at any time.
The controller collects and processes applicants' personal data for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller electronically, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, unless there are other legitimate interests of the controller that prevent deletion. Other legitimate interests in this sense include, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
Privacy policy regarding the use of Facebook
The controller has integrated components of the Facebook company on this website. Facebook is a social network.
A social network is an Internet-based social meeting place, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos, and network via friend requests, among other things.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the data subject.
If the person is logged into Facebook at the same time, Facebook recognizes which specific subpage of our website the person is visiting each time they access our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person. If the person clicks on one of the Facebook buttons integrated into our website, such as the “Like” button, or if the person leaves a comment, Facebook assigns this information to the personal Facebook user account of the person and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as visiting our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transferred to Facebook, they can prevent the transfer by logging out of their Facebook account before visiting our website.
The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains the settings options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that allow data transmission to Facebook to be suppressed. Such applications can be used by the data subject to suppress data transmission to Facebook.
Privacy policy on the use of LinkedIn
The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Over 400 million registered users use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.
Each time you visit our website that contains a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information about LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged into LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject visits each time the data subject accesses our website and for the entire duration of the data subject's visit to our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated into our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.
LinkedIn always receives information via the LinkedIn component that the person has visited our website if the person is logged into LinkedIn at the same time as visiting our website; this happens regardless of whether the person clicks on the LinkedIn component or not. If the data subject does not want this information to be transferred to LinkedIn, they can prevent the transfer by logging out of their LinkedIn account before visiting our website.
LinkedIn offers the option to unsubscribe from email messages, SMS messages, and targeted ads, as well as to manage ad settings, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn's applicable privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy.
Privacy policy on the use of Xing
The controller has integrated components from Xing on this website. Xing is an Internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or publish job offers on Xing.
The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website is visited by the data subject.
If the person is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the person is visiting each time they visit our website and for the entire duration of their visit to our website. This information is collected by the Xing component and assigned by Xing to the person's Xing account. If the person clicks on one of the Xing buttons integrated into our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the person and stores this personal data.
Xing always receives information via the Xing component that the person has visited our website if the person is logged into Xing at the same time as visiting our website; this happens regardless of whether the person clicks on the Xing component or not. If the person doesn't want this info to be sent to Xing, they can stop it by logging out of their Xing account before visiting our website.
The privacy policy published by Xing, which can be found at https://www.xing.com/privacy, provides information about how Xing collects, processes, and uses personal data. Furthermore, Xing has published data protection information for the XING share button at https://www.xing.com/app/share?op=data_protection.
Data protection provisions for the use of YouTube
The controller has integrated components from YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate, and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs, music videos, trailers, and videos created by users themselves can be accessed via the Internet portal.
YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website operated by the controller and on which a YouTube component (YouTube video) has been integrated is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google become aware of which specific subpage of our website is visited by the data subject.
If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website is visited by the data subject when a subpage containing a YouTube video is accessed.
This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject. YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged into YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not.
If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent this by logging out of their YouTube account before visiting our website.
The privacy policy published by YouTube, which can be found at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing, and use of personal data by YouTube and Google.
Privacy policy regarding the use of Google Analytics (with anonymization function)
The controller has integrated the Google Analytics component (with anonymization function) into this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analytics service collects, among other things, data about which website a data subject came from (known as referrers), which subpages of the website were accessed, how often and for how long a subpage was viewed. Web analytics is mainly used to optimize a website and to analyze the cost-benefit ratio of Internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. This addition shortens and anonymizes the IP address of the Internet connection of the person concerned by Google if access to our Internet pages is made from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information obtained to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.
Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By placing the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website operated by the controller and on which a Google Analytics component has been integrated is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.
The cookie stores personal information, such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties.
The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information relating to visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is deleted, formatted, or reinstalled at a later point in time, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of influence, it is possible to reinstall or reactivate the browser add-on.
Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.
Privacy policy for the use of Google Tag Manager
This website uses Google Tag Manager. This service allows website tags to be managed via an interface. The Tag Manager tool only implements tags. This means that no cookies are used and no personal data is collected. The tool triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, it remains in place for all tracking tags, provided they are implemented with Google Tag Manager.
Privacy policy for the use and application of Google AdWords
The controller has integrated Google AdWords into this website. Google AdWords is an internet advertising service that allows advertisers to place ads in Google's search engine results and on the Google advertising network. Google AdWords allows an advertiser to specify certain keywords in advance, which are then used to display an ad in Google's search engine results only when the user enters a keyword-relevant search query in the search engine. In the Google advertising network, the ads are distributed to relevant websites using an automatic algorithm and in accordance with the previously specified keywords.
The operator of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on the websites of third-party companies and in the search results of the Google search engine, and to display third-party advertising on our website.
If a data subject accesses our website via a Google ad, Google places a so-called conversion cookie on the data subject's information technology system. Cookies have already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. The conversion cookie is used to track whether certain subpages, such as the shopping cart of an online shop system, have been accessed on our website, provided that the cookie has not yet expired. The conversion cookie enables both us and Google to determine whether a data subject who has reached our website via an AdWords ad has generated a sale, i.e., has completed or abandoned a purchase.
The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertising customers receive information from Google that could be used to identify the data subject.
The conversion cookie stores personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected using technical means to third parties.
The data subject can prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.
Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.
Privacy policy on the use and application of hotjar
This website uses the web analytics service Hotjar provided by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
This tool allows movements on websites where Hotjar is used to be tracked (so-called heat maps). For example, it is possible to see how far users scroll and which buttons they click on and how often. The tool also makes it possible to obtain feedback directly from website users. This provides us with valuable information that we can use to make our websites even faster and more customer-friendly. The above analysis is carried out on the basis of our legitimate interests for optimization and marketing purposes and the interest-based design of our website in accordance with Art. 6 (1) lit. f GDPR. We pay particular attention to the protection of your personal data when using this tool. This means that we can only track which buttons you click and how far you scroll. Areas of the websites where personal data from you or third parties is displayed are automatically hidden by Hotjar and are therefore not traceable at any time.
Hotjar offers every user the option of using a “Do Not Track Header” to prevent the use of the Hotjar tool so that no data about your visit to the respective website is recorded. This is a setting that all current versions of browsers support. To do this, your browser sends a request to Hotjar indicating that tracking of the respective user should be disabled. If you use our website with different browsers/computers, you must set up the “Do Not Track Header” separately for each of these browsers/computers.
Detailed instructions with information about your browser can be found at: https://www.hotjar.com/opt-out
Further information about Hotjar Ltd. and the Hotjar tool can be found at: https://www.hotjar.com
The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy
Privacy policy on the use of Clicky
We use Clicky, a web analytics software, on our website. The service provider is the American company Roxr Software Ltd, 10883 SE Main St #201, Milwaukie, OR, 97222, USA.
When you visit this website, personal data is processed. Categories of data processed: technical connection data of the server access (IP address, date, time, page accessed, browser information) and data about the use of the website as well as the logging of clicks on individual elements. Purpose of processing: anonymization and creation of statistics, analysis of usage behavior, and optimization of content. The legal basis for processing: Your consent pursuant to Art. 6 (1) a GDPR. Data is transferred to Roxr Software Ltd, 10883 SE Main St #201, Milwaukie, OR, 97222, USA. The legal basis for the transfer of data to Roxr Software Ltd is your consent pursuant to Art. 6 (1) a GDPR. This may also involve the transfer of personal data to a country outside the European Union. The transfer of data to the USA is based on Art. 45 GDPR in conjunction with the adequacy decision C(2023) 4745 of the European Commission, as the data recipient has committed to comply with the data processing principles of the Data Privacy Framework (DPF).
You can find out more about the data processed through the use of Clicky in the privacy policy at https://clicky.com/terms/privacy?tid=139753804.
Art. 6 I lit. a GDPR serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third parties. In this case, the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not prevail. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, sentence 2 of the GDPR).
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of all our employees and our shareholders.
The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data will be routinely deleted unless it is no longer required for the fulfillment of the contract or for the initiation of a contract.
We hereby inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information about the contractual partner). In some cases, it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we will then have to process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences the non-provision of personal data would have.
As a responsible company, we refrain from automatic decision-making or profiling.